Bad typography kills design. Period. Get it right and the whole thing feels considered before anyone reads a word. Get it wrong and even the sharpest visuals read cheap, no matter how much was spent on them. It's usually the first thing we obsess over when we start any project since that'll set the foundation for everything after. Our studio site just got nominated for Typography Honors on Awwwards. Would mean a lot to get your vote as we spent a lot of time on the small type details. Vote here: www.awwwards.com/sites/monolog